One of the fast growing digital business magazines, CIOLook is pleased to feature Bata India Limited, led by its Head – Franchise Business & Retail Central of Excellence, Abhinav Sharan.
In Bata, the franchise opportunity is a rare opportunity for entrepreneurs to partner with a traditional heritage brand that has defined the footwear business for more than nine decades.
We already have more than 575 franchises in the country today and aim to have 1,000 stores by the year 2026 with a goal of growing to under-penetrated suburbs and rural markets as well as strengthening our footprints in urban areas. Its dynamic and scalable franchise concept makes it possible for partners to be part of a growth narrative that keeps pace with the changing retail landscape of India.
In order to become a Bata franchise partner, they seek to recruit individuals or firms with an entrepreneurial attitude, love for retail, and customer service culture. Potential franchisees must have access to funds to finance the initial investment and good availability of commercial property, i.e., malls, markets, or busy locations. “It is also very important that our partners are committed to Bata’s fundamentals of quality, consistency, and customer-centricity,” asserts Abhinav.
Bata franchisees are provided with numerous incentives that make the partnership a rewarding and profitable business. Comprehensive training and operating assistance enable it to equip partners with the necessary skills and resources to run their stores effectively. Its integrated procurement and supply chain capability enables it to provide quality products at reasonable prices, while high financial incentives such as minimum franchise fees, performance bonus, and product discount ensure peak profitability. Franchisees also get the advantages of Bata’s large-scale marketing campaigns and brand name recognition, generating customer traffic and ensuring sales growth. Additionally, the brand’s standardized Red 2.0 store design ensures a consistent and premium quality shopping experience in stores, creating customer confidence in the Bata brand.
To the unaware, established in 1931, Bata India has represented trust and quality amongst Indian shoppers for almost a century, serving 250,000 shoppers each day in 2023. Bata has continued to innovate over the years to respond to changing needs and preferences of customers to become the largest footwear retailer and maker in the country. Its wide retail network consists of 1900+ shops (Company Owned and Franchise). Supported by thousands of Multi multi-brand outlets and deep omnichannel presence in marketplaces and D2C, Bata India sells nearly 50 million pairs per year.
