Prime Highlights
- Jay Shetty’s podcast will stream exclusively on Netflix and Spotify.
- The multiyear deal is reportedly valued at around $100 million.
Key Facts
- “On Purpose” has recorded more than one billion listens globally.
- Video episodes will move off YouTube starting in July.
Background
Motivational podcast “On Purpose With Jay Shetty” will move its video format exclusively to Netflix and Spotify under a new multiyear partnership announced last week of May.
The deal is one of the biggest podcast distribution deals in the industry and underscores the growing appetite for video podcasts from big streaming services. Sources familiar with the deal stated that the agreement is valued at nearly $100 million.
Beginning in the second week of July, video episodes of “On Purpose” will stream exclusively on Netflix and Spotify. The podcast will continue to be available on Spotify, Apple Podcasts, and other audio platforms, but full-length video episodes will no longer be accessible on YouTube. Spotify will also manage global advertising sales for the show.
Jay Shetty launched the podcast in 2019 and has released more than 800 episodes featuring conversations on wellness, personal growth and entertainment. The show has crossed more than one billion listens worldwide and is ranked among Spotify’s most-listened-to podcasts in the United States in 2025.
The new partnership follows the end of Shetty’s previous collaboration with iHeartMedia after three years. Reports indicated that both sides were unable to reach an agreement on renewal terms.
Shetty stated that the partnership represents a major moment for podcasting and reflects the increasing cultural impact of interview-based content. Executives from Spotify and Netflix also highlighted the show’s strong global audience and growing influence in video podcasting.
Shetty is also expanding his relationship with Netflix through his production company, Perfect Strangers Media, which is currently developing scripted and unscripted projects for the streaming platform.
